How to Get Your Song on Spotify Playlists (Without a Record Label)

For independent artists, Spotify playlists can make or break a release. A single placement can bring thousands of new listeners overnight. The good news? You don’t need a record label to get on playlists. Here’s a step-by-step guide to landing Spotify playlists in 2025.

Step 1: Optimize Your Spotify Profile

Before curators consider your track, your profile needs to look professional:

• Upload high-quality press photos.

• Write a bio that highlights your story.

• Add social links so fans can connect with you elsewhere.

  

  
  

Step 2: Use Spotify for Artists Pitch Tool

Spotify lets you pitch unreleased music directly to their editorial team. Submit at least 7 days before release. Focus on:

• Genre tags

• Instruments used

• Mood & vibe of the track

This metadata helps Spotify’s algorithm match your song to playlists.

Step 3: Submit to Independent Curators

Platforms like SubmitHub, PlaylistPush, and Soundplate connect artists with playlist curators. Smaller playlists (1,000–10,000 followers) often drive more engaged listeners than big ones.

Step 4: Build Relationships With Curators

Don’t just spam curators. Follow their playlists, engage with their content, and send personalized messages. Relationships increase your chances of getting added.

Step 5: Drive Your Own Traffic

The Spotify algorithm rewards songs that already get streams. Promote your track on TikTok, Instagram, and YouTube to build momentum. The more organic streams you generate, the more likely Spotify’s algorithm will push your song to Discover Weekly and Release Radar.

Step 6: Create Your Own Playlists

Curate a playlist that features your music alongside bigger artists in your genre. Share it on social media to boost streams and SEO visibility.

Step 7: Be Consistent

One playlist won’t change your career overnight. Keep releasing, pitching, and networking. Over time, playlist placements build momentum.

Conclusion

Spotify playlists are powerful, but they’re not out of reach for independent artists. By optimizing your profile, pitching smart, and creating momentum on your own, you can land playlists and grow your audience—without ever signing to a label.